For the past few years, we have established ourselves as a reputable PR consultancy that offers tailored services to clients in the Corporate and Government sectors. Our approach is research-led and sector-specific, ensuring that our clients receive insightful and effective PR advice that caters to their unique business needs.
Our team of experienced senior consultants comes from diverse backgrounds, including financial and professional services, journalism and strategic communications. Drawing on their specialized knowledge, we provide impactful advisory services that deliver tangible results for our clients.
We specialize in developing research-based communication strategies and work closely with our clients to shape their brand voice and positioning. Our aim is to help our clients achieve their communication goals and establish a strong reputation in their respective industries.
Our strategy consulting services include:
- Communication and Marketing Strategy
At ROI, our client-centered approach is what sets us apart. We make it our priority to fully understand our clients’ goals before developing a strategic framework to ensure their success and maximize their return on investment.
Our comprehensive strategy services include:
Defining core objectives
Conducting research-led analysis
Mapping stakeholders
Developing messaging and frameworks
Our in-house strategy team delivers a full strategy workshop to determine where you currently stand and, more importantly, where you need to be, and how to get there.
We conduct extensive research to gain valuable insights into your competitive landscape and target audience. This level of intelligence and insight allows us to create a stronger and more effective campaign, resulting in better returns for your investment.
We recognize that the key to success is crafting campaigns that resonate with your target audience. By combining our understanding of your audience with a robust research and evidence-based approach, we deliver strategies that are durable and capable of delivering your desired outcomes.
- Capacity Building
At ROI, clarity is key. We strive to truly understand our clients’ objectives, capabilities, and limitations, in order to offer tailored solutions that drive results.
Our Capacity Building services include:
Process mapping
Knowledge and skills transfer
Training and team development
KPIs and impact measurement
Our in-house team provides expert guidance on best practices for communications, and offers clear and actionable advice throughout the process. Our approach is defined by your core aims, ensuring that we help you achieve optimal efficiency in achieving your goals.
- Crisis Communications
At ROI, we recognize that every crisis is unique, from shareholder activism to disputes over CEO remuneration, to threats from new legislation or existing business operations. Our approach to crisis management is centered around protecting your corporate brand and reputation by tackling the issue within the wider field of reputation management. Our goal is to prevent your brand from becoming the target of a witch hunt on social media, which can quickly spread to the media and political corridors.
Our expertise lies in strategy, crisis management, and capacity building. We understand the importance of addressing an issue at every stage of the risk life cycle, as different stages require different types of support. Time is a crucial factor in shaping the solution needed to address the issue effectively.
We work with you to navigate the entire risk life cycle, from identifying potential risks to building capacity and crisis management planning. Our team is well-equipped to help you develop a tailored strategy that addresses the specific challenges your business faces. By partnering with us, you can be confident that your brand’s reputation is in good hands, and that we will work tirelessly to protect it, no matter the circumstances.
Our tactical PR services include:
- Leadership Profiling
At our firm, we understand that effectively communicating a CEO or founder’s mentality is a critical strategic asset. It is essential to building credibility and establishing a strong brand identity. Our PR profiling is designed to help leaders create compelling stories that resonate with their audience.
We do not simply act as a sounding board for our clients; we take a more active approach by asking challenging questions that force our clients to think deeply about their values, mission, and purpose. Through this process, we are able to drill down and uncover the core elements of their story.
By gaining a deep understanding of our clients’ perspectives, we are able to lay a stronger foundation for their brand. This not only helps to build credibility but also ensures that their story is authentic and compelling. Our approach to PR profiling is focused on empowering our clients to communicate their message with clarity and confidence, and we are committed to supporting them every step of the way.
- Media Relations
Our firm has a deep understanding of media relations, which enables us to offer unparalleled awareness and insight to our clients. Through our established relationships with regional, national, and international press, we are able to help brands build positive relationships with their audiences, allowing them to be discovered organically.
Our track record in securing top-tier coverage across a range of media channels is a testament to our expertise and dedication to achieving results. From broadsheets to broadcast, online to on-air, we have the skills and experience to secure the right kind of coverage for our clients in both sector-specific and mainstream publications.
We understand that every brand has a unique story to tell and that one-size-fits-all approaches are ineffective. That’s why we go out of our way to tailor our media relations strategies to the unique needs of our clients. We identify the right places to promote their brand and work tirelessly to make them visible in the places that matter most to their industry and target audience. With our help, brands can build lasting relationships with their audience and enjoy sustained success.
- Event Management
We take a holistic approach to planning, creating and developing memorable experiences. We manage the full process for you, from idea to execution.
Our Event Management Services Include:
- Event & Conference Programming
- Guest List Management
- Speaker Sourcing
- Targeted Attendee List
- Supplier Liaison
- Media Targeting
- Stakeholder engagement
- Content Marketing
At ROI, our content marketing team recognizes the importance of a unique and personalized approach to building your online identity. Our process begins with a thorough audit of your existing social media and digital presence, allowing us to understand your current audience demographic and target market. Armed with this knowledge, we craft bespoke digital resources designed to promote your brand through effective storytelling, increase your online visibility, and advocate your thought leadership. Our approach ensures that your brand stands out in a crowded digital landscape, resonates with your target audience, and helps you achieve your marketing goals.
Our Content Marketing Services Include:
- Content Creation
- Social Media
- Paid Ad
- Influencer Marketing
- Podcasts and Videos
